List of Courses Taught & Descriptions 

Fundamentals of Speech (MCOM 1113) 

Course Description 

This course introduces elements of speech and principles of effective speaking in public. Emphasis is placed on performance and skills in preparing and presenting a public speech. 

Strategic Communication Writing (both in-person and online) (MCOM 1173) 

Course Description 

Strategic Communications Writing introduces writing for multiple media platforms in adherence with industry standards across the strategic communications disciplines of advertising, brand communications, organizational communication and public relations. The course incorporates training in emerging media applications driven by technology and digital and social media.

Principles of Public Relations (MCOM 2193)

Course Description 

Principles of Public Relations provides an overview of the public relations profession from its historic beginnings to its contemporary roles in society. The course provides a foundation for public relations and for the strategic communication sequence by exploring definitions, history, theories, principles, strategic planning, management practices, and career possibilities.

Media Research (MCOM 3493) 

Course Description 

Media Research is the applied study of research methods used to identify target audiences; gain audience feedback; diagnose problems; determine appropriate communication tools and channels; pre-test materials, messages and strategies; monitor public opinion; and evaluate program success.

Digital & Social Communication (both in-person and online) (MCOM 3563)  

Course Description 

Digital and Social Communication provides an in-depth knowledge of digital and social media and how to integrate websites, social networking, blogs and other forms of digital and social media into a strategic communication campaign. 

Strategic Communication Campaigns (Capstone) (MCOM 4883) 

Course Description 

Strategic Communications Campaigns is a study of various elements involved in the production of a campaign from inception to conclusion. Students research, create, produce, execute, and evaluate a number of campaigns for real clients for all media.

Digital Media Strategy (Online Graduate Course) (MCOM 5643) 

Course Description 

This course is intended to help the strategic communication professional understand the role that digital and social media play in strategic communication. Students will learn to think critically and strategically about which platforms will best communicate to target audiences and how to leverage communication techniques and analytical skills to evaluate the messages and strategies they use.